Original By Nature
We are Dannie and Tom, the founders of WHTE MOSS.Based in Los Angeles, we started this brand because we missed the physical connection of items crafted with intent. In a fast-paced world of algorithms, we choose to lean into human artistry and the slow process of original design.What began with a single hand-drawn illustration has evolved into a collection of design-driven outdoor essentials. Whether it’s our premium combed cotton bandanas, high-performance neck gaiters, or versatile hammocks, every piece we create is built on three pillars: exceptional design, uncompromising quality, and everyday utility.We don't settle for "good enough." We spend months sourcing and testing materials to ensure they are soft, smooth, durable, and breathable. Our goal is to create gear that is light enough for your daily commute but reliable enough for a trek through the wilderness.
Giving Back Locally
WHTE MOSS is our way of staying rooted in the community that inspires us. We believe in looking out for one another.
That’s why we support local initiatives right here in Los Angeles through direct product donations, partnering with organizations that share our values. Together, we work to ensure that every thread of our journey leaves a positive footprint.
We build our gear to be like a reliable friend—full of character and always ready for the next adventure.